Some work, some don’t We all know that profits in the movie theater business are at the concession stand. We also know that increasing your average concession sale per customer—your per cap, is a critical function for a theater owner or manager, ranking just above food and shelter. There are multiple methods to
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Is your E-mail open rate below 20%? Has most of your family unsubscribed? Do friends say things like, “I can’t get E-mail at work, but please do send me your literature by carrier pigeon.” Well, let’s fix that. Now you may be saying, “A theater E-mail does not need to do anything other
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Suppose someone told you that the tallest mountain in the world, Everest, was 29,000 feet tall? Would that impress you? Probably not. The speaker’s knowledge of mountains sounds vague because the height sounds like an estimate. But what if they said that Everest was 29,002 feet tall? The credibility of the speaker is
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